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Opportunities Abound in Russia's Medical Device Market
How to Analyze a Business Opportunity –
The Russian market research industry is growing rapidly, driven both by domestic growth and the huge interest in the country by foreign investors. In a country where market research was virtually non-existent less than 2 decades ago, foreign and domestic agencies are conducting large volumes of work aimed at helping new companies expand into Russia and established companies defend and extend their positions. This paper examines the development of the market research industry in particular the business-to-business market research industry in Russia and the unique characteristics that set Russia apart from other research markets. We then move on to predict what the future holds before finishing with some recommendations for buyers looking to research this fascinating market. These major FMCG players introduced a culture of marketing and market research to Russia, at a time when the country was experiencing a transition from a planned to a market economy. It could be said that as well as profiting from the increasingly deregulated market, these companies actually accelerated the transition.
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Business-to-Business Market Research in Russia
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